Mobile game strategic evaluation "the three queens - maximizing revenues with a triple prong approach"
Similar to diversifying an investment portfolio or a product suite, establishing a mobile experience that benefits from multiple revenue models can help mitigate impact from changing technologies, maximize returns during peak seasons and provide the most options for engaging different levels of economics from users (income types, regions, etc.).
In the three queens approach; I'll provide examples of games and/or game mechanics and currencies that are currently leveraging these multiple revenue models and examples of ways in which one could replicate the approach, and or incrementally drive even more revenues.
Mobile games: business models from hyper-casual, mid-core and hard-core games, which will survive and have the best business models.
In this analysis; I break down three publisher types: hyper-casual, mid-core and hard core, and where their revenue strategies/sources differ as well as how lucrative those strategies might be based on estimates of their IAP revenues, ad revenues and acquisitions costs.